MONROVIA NURSERY is a plant nursery with over 4 orchards in the US making them the lead plant seller to garden centers across the US.

They wanted a rebrand to make their name a household name instead of just a generic plant you buy at a Armstrong.

Working with Swirl Creative in Oakland & my Junior Art Direction along with the Main Art Director they came up with this concept which we picked the shots and directed the color schemes, textures and fonts. When we finally came up with the final concept - I carried it across 25 more posters - building everything out for print as well.

The first & second designs are a style card design I did for AA. It was going to be passed out to strangers in the street, if we liked their style.

The third & fourth designs were for a event we did with Marfa & the Ace Hotel. It was a hang tag on our shirts & a card for a 25% off discount.

The Fifth is a in house illustration for the clothing tags in house.

IMAGE ONE: SOCIAL MEDIA ILLUSTRATION

IMAGE TWO: EMAIL CAMPAIGN

IMAGE FOUR: ONE SHEET FACTS FOR PRINT

PS BY JUSTFAB is the stylist part of JUSTFAB and is very similar to Stitch Fix.

As PS went national and live onto the main JUSTFAB.COM - we needed to create a look and feel for PS to join in site integration. I was the main designer on this and worked with the creative director.

I created a stamp, hand drawn arrows, & a template that would work as assets to strengthen PS branding across all channels while merging with JUSTFAB. Wanting these two areas in the company to look like the same brand but still maintain a feel of personalization with just the PS part.

Lay downs Spring 2017

Art director: Kim Gaeta

Photographer: John Park

Stylist: Janea Moreto

These were used across the website, email campaigns & print work.

I worked on this project with HydraCreative Studio.  I was the main creative graphic designer on this and worked primarily on setting up a strong layout and typographic esthetic

Fall to Spring Transition 2017

Art director: Kim Gaeta

Photographer: John Park

Stylist: Janea Moreto

Location: Los Angeles, CA

These were used across the website & in our email stylist campaigns.

DRYBAR is coming out with a candle this Holiday Season and the top design is the one coming out, but the ones below were other options I showed. 

Spring 2017

Art director: Kim Gaeta

Photographer: John Park

Stylist: Janea Moreto

Location: Pasadena, CA

These were used across the website & in our email stylist campaigns.

I worked on this for a mall in Portland for a 22"x28" poster.

I created a custom lockup for the event poster - I was the only designer on this & lead my own art direction.

PS BY JUSTFAB is a fairly new stylist section under JUSTFAB - currently only a year old.

Stepping in as their Senior Graphic Designer in earlier phases really allowed me to brand PS.

I redesigned the HOW IT WORKS page on the website and created guidelines for the LANDING PAGE to be designed.

On starting I created special type treatments for our emails, adding personalized touches with scripted fonts. Since I Art Directed the photo shoots, I was also able to add to the vision of the design with the photography.

Howling Moon was a logo design and a mock up splash page.

The first design would open and then fade into the second image and the logo would pull forward.

It is a Interactive Design Company.

GoJane is a women's clothing line online.

I designed this sunglasses box for them for their delivery with the concept in mind that they wanted black & white but are a Californian based company.

I worked on this for a mall in Portland for a 22"x28" poster.

I created a custom illustration & lockup for the event & also shot the photo in the background. I was the only designer on this & lead my own art direction.

A 18 page SGC (stylist generated content) Guildine created to help our stylist. I picked photos that were great examples of how we wanted them to be shooting photos they send in & what not to do & tips on how to get the best images possible.

I designed this layout on my own direction.

I had the pleasure of working with Alternative Apparel in their offices in DTLA. They are a clothing line & this is the social media, email branding I did for them.

LUNO’s modern interpreation of the classic record console is the creation of husband and wife team Dan Knowles and Jennifer Farmer.

I had the pleasure of working with them on creating their first ever catalog for their first trade show. They have since been doing amazing. Appearing in magazine write ups, etc.

I also helped with branding their business cards.

Great people to work with.

LUNO WEBSITE

Imprint Training is a dog training company.

I designed a logo design for them as well as a car wrap.

Infrusion is a beverage company from Canada.

I went about this in a very holistic approach.  They were looking for a very modern clean aesthetic.

THEIF was a production company that threw shows all over
LA. I designed these two decks under their companies logo.

This illustration was created for a band shirt but ended up being make into a screen and silkscreened onto tote bags.

Original art work and concept by me.

Quiet Roars was a logo design created for a friends blog.

GoJane is a fashion company in DTLA.

I was their web/UX designer & in this series I created landing pages, emails and Front page designs for the site with my own Art Direction.

Fungirls is a collective located in Los Angeles that puts together shows for artist and is community driven in the DIY scene.

I designed a logo that was very organic and fun for them.

I also designed their first show poster.

I designed a henna pattern for a series of banners that lived on their website.

Santoros is a band currently still playing in Los Angeles.

They wanted a design that looked similar to the cola logo. They then printed it on shirts, hats, and made it into pins.

I designed and set up each file for print.

GoJane is a women's fashion line located only online but their offices are in DTLA. They needed a redesign of the UX functionality and design for mobile. I revamped their entire m.gojane.com site. Which you can view only on mobile.

I fine tuned everything from the search filters to check out to drop downs and product pages. The flow is much more advanced now and user friendly. Implementing auto fills for mobile and higher search capabilities between parent and child fields. Also making the interface for retina screens as well.

View Here

True Religion is a fashion brand & these are two different digital look books I designed for the companies website.

MONROVIA NURSERY is a US based plant nursery, which I was part of a team that helped rebrand them as they went from B2B TO C2B.

Here is some web & print work I designed for them for trade shows and their 90th anniversary. Which I designed the logo and a nice custom hand written font for Save the Date. Also some custom illustrations for the hand out at the trade show about soil.